Canada Post
Direct Mail Package

Canada Post partnered with True Impact to conduct a neuromarketing research study in order to “see” into the brains of people interacting with physical (direct mail) and digital (email, display) advertising media. The findings were published in a whitepaper entitled “A Bias for Action” proving direct mail’s effectiveness in communicating to the human mind.

The task was to create a compelling package that would summarize these findings in a clear and concise way while housing a hard copy of the white paper. The DM package was shipped out to marketers, encouraging them to consider DM as an essential part of their marketing mix.