Ontario
Medical
Association Insurance

OMA insurance is a branch of the Ontario Medical Association that has two unique key advantages compared to other insurance companies: it’s not for profit, and it knows doctors best.

That insight helped us develop a fully integrated rebranding campaign based on honesty and relatable humour designed to resonate with doctors. The art direction featured “Herman-style” custom cartoons and sardonic headlines on a “scrub green” background. We created a DM launch package, including custom communication and insurance solutions, based on the physician career stage and needs.