Think Inside the Box Conference Invitation

Think Inside the Box is a yearly conference organized by Canada Post meant to inspire and motivate marketers to think of direct mail as an essential part of their marketing mix. The event invitation was designed to do exactly that. Marketers would receive, in the mail, a simple white folded invitation. Once opened, the invitation would expand, offering an unexpected surprise that revealed a custom illustrated depiction of the conference.

Illustration by Dante Terzigni